By michaelpace on March 18, 2013 Overview: A majority of organizations are using some sort of community based support model or have considered doing such. The question is, are you seeing the results and cultivating real relationships with your customers? It is known customer communities can be an incredible source of support, for both your […]
Community Manager: Help Yourself
By michaelpace on March 14, 2013 As Tom Jones says, “We are always told repeatedly The very best in life is free And if you want to prove it’s true Baby I’m telling you This is what you should do Just help yourself … ” Community Management is a new and exponentially growing career field. […]
My 3 All Time Favorite Communities (& Why)
By michaelpace on November 26, 2012 I’ve used a lot of analogies to help explain communities and community management to executives and business owners: – A community is not a sandbox for your customers to play in. Nothing grows in a sandbox. Think of it as a garden. A garden requires structure and planning, needs […]
I discovered my Social Media ROI? Or How much is your personal development worth?
By michaelpace on March 30, 2012 I am not that big of a fan of the term “Social Business”. I love the broader concept of using social tools and networks to more effectively and efficiently achieve business goals. For a more […]
Strategy 2012: Random Acts of Connection
By michaelpace on January 19, 2012 At the beginning of every year, I sit down (usually at a cozy bar) and put my goals together for the coming year. I have goals for my physical health, family, career, relationships, financial and self (things I want to do for me). I crave structure with planning. In […]
Getting Your Community Party Started
By michaelpace on May 25, 2011 Last week, a member of The Community Roundtable posed a great question to the group’s other community managers. His question was “Getting the Party Started – You’re starting a new community of practice/interest. You have your initial set of invitees you’d like to engage for an old-fashioned “barn raising” […]