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March 26, 2017

Strategy 2012: Random Acts of Connection

War Games movie - Random Acts of ConnectionBy michaelpace on January 19, 2012

At the beginning of every year, I sit down (usually at a cozy bar) and put my goals together for the coming year.  I have goals for my physical health, family, career, relationships, financial and self (things I want to do for me).  I crave structure with planning.  In both my work and personal life, I have learned that the best outcomes are derived when I develop strategies that include results (what I am going to do), process (how to do it) and relationships (with whom to include).  This is usually the most daunting part.   I took a breath and a sip, and was hit by a micro “A-ha” moment – Random Acts of Connection.

I first heard the phrase “Random Acts of Connection” at last year’s SXSWi during a panel hosted by friend, mentor and fellow community manager Jim Storer.  Loved it.  Random Acts of Connection is sort of Community Management 101; its the act of bringing together two or more people who have a similar interest or bringing people to data/information.  As I looked at my goals, I realized the primary strategy for me was to practice daily acts of random connection.  Every conversation you have is an opportunity for Random Acts of Connection.  Its easy to find places on Twitter and LinkedIn to make Random Acts of Connection; someone looking for help, job seekers to employers, like personalities, hobbyists, etc…

Why Random Acts of Connection:

  • Not much makes you feel better than helping others
  • Pooling collective smarts
  • Surprises are fun – “If you never did you should. These things are fun and fun is good.”
    ― Dr. Seuss
  • You never know when you will need help
  • Ever hear of paying it forward?
  • Karma

I truly believe if I practice daily acts of random connection, I will accomplish my BHAG (Big Hairy Audacious Goals).

Here are some Random Acts of Connection for you: (these not exhaustive lists by any means, but some people you may not know)

Social Customer Service Leaders – These folks know customer service, social and more than anything understand the constraints operational leaders deal with

Kate Nasser, Guy Stephens, Josh Sippola, Spoken Communications, Mary Bartels-Cook, Marcio Saito,  Richard Natoli, Greg Ortbach

Community Management – They get Random Acts of Connection

Rachel Happe, Jim Storer,  Mark Yolton, Mark Wallace, Dan Brostek, Claire Flanagan, Bill Johnston

Random – Just because

My soul brutha from a different mutha – Greg Levin (also a great writer and satirist)

Info on Marketing Technology – John Refford, Mike Schneider & Eric Leist (watch their show TechInterruption)

Social Business – David Armano & Edelman Digital

North East Contact Center connections – www.neccf.org

Customer Service Leadership – Larry Streeter

Social in Regulated Industries – Mike Langford, Jaime Punishill, Carissa O’Brien

Cocktails and Connections – https://www.facebook.com/pages/Cocktails-Connections/128861043831324

My neighbor and a best friend – Jeanette Palmer

Think about practicing Random Acts of Connection and do it!  Do you have any Random Acts of Connection?  Do you practice?

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